Beyonce

Beyonce is a starlet who has taken the universe by storm. She has proven her-self to be a triple threat, with mastering her singing, acting, and designer career. Beyonce has it all and a lot to show for it. Most people love her because that she is a kind and free spirit person, while others love to find the bad in her and make her out to be someone who she is not. Beyonce is her strongest with this negative publicity she gets, she fights when they put her down the worst, for instace when they talk about her weight or her having an affair with someone else other than her 8 year boyfriend now husband, Jay-Z. Beyonce's publicity keeps her moving and keeps her fans more entertained and interested. She is always positive and speaks with sincerity when speaking to her fans and friends. I believe that all the bad press she gets is only there to empower her. Her PR teams does a great job with coming back with more powerful and better ways of responding to the bad things, they usually do this by not responding, which is why her fans have such a high level of respect for her. I love Beyonce and believe she does a great job managing her self. She is always professional, on time and ready for whatever is thrown at her. This is one of the many reasons she survives as artist and as a person. It pays to have good people by your side there to help and guide you, and that is exactly what Beyonce has!

Superbowl Ads

So this week the blog is of our choice and its pretty hard to talk about advertising when you hardly watch TV and when you pay no attention to the signs, billboards or mobile ads that surround you outside your house. I guess my thing about advertising is that it is so customer specific. I mean i get the point that you have to appeal to an audience, especially your target audience, this is how you makes profit and become a noted brand, but i guess it just makes me mad when i see certain commercials that appeal to a specific body image. For instance the Levi's Jean commercial. I have no problem with Levi's but every commercial they have the female is a size 0, as well as the male, and both them are always caucasian. It urks me so bad that theyd on't recognize any other body type in their ads, but when you go to their store or to a store that sells them, they come in a varity of sizes as well as their staff is of "variety" (small, big, black, caucasian...) Why must the brand put on a fascade...thats my whole thing, why? I know you want to represent your brand as a high end brand, but placing white males and females who wear size -0's who are whisking through train stations and jumping off of buildings, does not match your brand to True Religion, or Rock n Republic. I believe this is probably more of a personal opinion than rather than a valid opinion, but to me it is very much valid. Now I could not talk about the skinny people not unless I talk about the bigger people. The same is within commercials that try to promote and sale to our bigger population. Instead of making this population feel that they can shop and be at the same standards such as with high end brands, the brand that promote to a plus size audience ALWAYS has to go with the "just because your bigger doesnt matter, where just as equal" approach. I mean when you see these ads the brand is always trying to make their audience feel like its going to be okay. Like they just gave them a pat on the back! When will plus size brands get the point that just because we are plus size doesnt mean we dont want the high end commercials where we are jumping off of buildings and whisking through traffic....we're not incapable of doing those things you know! For instance the Playtex commercial for the bras, where the more voluptuous women are the only women seen in the commercial....why because their breast are bigger so automatically ssuming that they are the ones with more problems. I hate it. I mean smaller women have problems to coming out of their bra, but thats not looked upon because they can always move to another size up. Thats not fair. But as i stated this is merely my own opinion and how i think advertising works, but everybdoy has an aime, and eveybdoy has to make money and be satisfied, and their is not equaltiy in that!

Humor:
The Pepsi commercial where the man is sitting in the diner and sleep, and only has a few pieces of hair on his head is a great representation of a brand using humor to promote it self. The commercial does a great job with incorporating the idea that Pepsi is the best soda, the best product for their target market. Not only do they appeal to the younger more immature audience with the infamous "head nod" from the move A Night at the Roxbury, but they also use the ethos appeal to gain the creditability of their brand, with stars such as LL cool J, Macy Gray, and others. With the commercial making a satire of being tired and then all of a sudden becoming surprisingly fresh and energetic, Pepsi does a great job with supplying humor to get a point across.

Fear:
The "Truth" commercials that show victims who suffer from smoking cigarettes, such as the lady who talks through the voice box because she no longer has her own voice box. The "Truth" commercial uses fear as their tactic. But its not fear in a bad way, fear in a way to promote awareness. The truth commercials show a truth of what most Americans are afraid to talk about and show. These commercials usually appeal to more sensitive and serious side, using pathos.

Sex:
The KY Jelly commercial where the man and woman talk about how their sex life has improved from the "his" and "her" products of KY Jelly uses the sex appeal. Though the act of sex is not shown, it is implied. But the implication of sex get the point across that the products work. Being that the commercial is fairly new, it has become more effective and made people more comfortable talking about their sex lives

Guilt:
The commercials about smoking weed, and the dog says that he use to like hanging out with the girl, but since all she does now is smoke weed, shes not the same person. I believe this may be one of the "Truth" commercials but it uses guilt as a tactic to promote someone to get better. Also it plays on the pathos appeal.


OBAMA 08'

Creative Brief

Background:
- the "Dirty Mouth, Clean It Up" commercial from Wrigley's Orbit gum is suppose to capture audiences attention by creating scenes where people say bad or obscene things, and at the end the lady comes on the screen and states the infamous line "Dirty Mouth, Clean It Up.We will measure the success by how popular the brand becomes and by the profits.

Audience:
- The target market will be men and women aged 18 - 40. By the commercials Big Idea "Dirty Mouth Clean It Up, the audience has to be mature and understanding of the punch and in between the lines, lines that are being said. The second target audience will be younger adults who enjoy the the same humor of an maturer audience.

Objective:
The objective of the commercial will be to express how orbit is more than a gum that is sweet and minty tasting, but a gum that is actually good for your health and good for your teeth, and that whitens them. Orbit has also done a great job as being the gum that whitens your teeth being that it is certified by the Dental Association.

Message:
- "Dirty Mouth Clean it Up." To prove that i would simply place orbit against other brands and see which one whitens them.

Medium:
- The best way to reach this audience is to present a commercial that uses satire and a bit of truth to get the message across. It will not only give the audience a chance to laugh, but it also informs them of the main benefit of the gum, that it helps whiten the teeth.

Anything Else:
- there will have to be a lady on every commercial that has to end the commercial with the slogan. This will make the commercial more memorable and every time someone will say Orbit they will think the Trademark.

Deadline:
- The message will reach the customers right then and there, when they view the commercials they should get the message, along with events for the launching new flavors

Budget:
- budget has a limit of 100000 dollars, and has been approved by the company marketing and advertising team.

Responsible Parties:
- The advertising team and marketing team will be the ones to sign off on the final execution.

Trucks go by

I believe the most fascinating advertising i have seen outside, would have to be the trucks that have the "slideshows" that are across the sides of the trucks. Their like mini big trucks, not to big, and they have like the slideshow type of ads on the sides of their truck. I think that is a great way to advertise becasue when i first saw it, i was truly amazed. I almost wrecked my car because i was to busy looking at the slide shows on the side. The trucks will always appear very vibrant and have lots of color. I feel that this type of advertising is cheap and very effective, being that everyone is going to see it, when the truck does go by. Maybe not the safest way to advertise, but it is really cool and intersting to look at when you are at a red light!

When I first heard of FlatEarth, I thought it was something completely different than what appeared on youtube. When I saw the commercial with the middle aged healthy looking women and the potatoe chips, i then totally got what FlatEarth was all about. I believe their thinking and target market is all in the right place. Most women especially ones who are middle aged (late 20's to late 40's) are looking to preserve their younger figure and stay healthy while still trying to dabble in foods that they know are not going to get them that 6 pack. So FlatEarth coming out with a potatoe chip that has a maxmized portion of vegetables in it, appeals to those who are wanting to watch their figure remain healty, but still able to indulge. Though I never heard of FlatEarth I feel their target market are middle aged women, they have a career and a family. Women who like to have and a good time, but still look to the serious side of the situation. I totally agree with FlatEarths positioning. Though not really known, they are reaching almost an exculsive segement of their target market. I agree with their positioning. I feel that if FlatEarth was to become like their sister brands, their crediabilty would go down and instead of looking like a healty snack, it would almost look like a wannabe brand. As for FlatEarths commercial, it took some time to get, but onced it registered, i got it and it made since. I think they did a good job on the commercial, especially the lady following the pig and leading her to the "impossible" the potatoe chip snack that is healthy, most people think of potatoe chips of being of anything but healthy, and then having the pig fly, like the representation of both go hand in hand. If FlatEarth was to positioned its brand to a younger crowd, i feel that they should try to reach them on the same level. I feel that FlatEarth should'nt reach a younger audience than college women because then it would be like they would be competing with all these other brands to try and make younger kids to eat healtheir. They should stay with a maturer audience who is willing to try and experience and appreciate the brand and what it stands for. I would suggest the company to find their ways into cafeterias and eating lounges of where college girls hang and eat. FlatEarth should give them the option rather than just the regular chips, that waqy more people would be aware. I would also suggest the commercials of FlatEarth for their younger crwod to be more involved, maybe showing them out to eat at a pizzeria, and the girls feeling bad for not eating healthy the whole night, but then they spot a bag of FlatEarth chips, and then they realize that they still can eat healthy, by consuming the chips. Not in that context literally, but somewhere along those lines. But all in all I think FaltEarth is doing a good job. They just need a little bit more advertising, but their position is where it should be. Its not to over done, but enough for their target market to be aware.

Its The Limited

The Limited has always made their customers feel that when they leave they leave with more than just a couple of clothes to add to their wardrobe, but that they leave with an experience that will make them come back again and again. The Limited has their target market captured with their urban yet classic attire and their sophisticated store layout. This ambiance they create just for their customers makes the buyer feel as though, though the clothes are not designer, the service and chic variety of clothes make up for the price. The Limited wants to provide their customer with the best ultimate experience they can get every time they shop. This means greeting their customers, waiting on their customers, supplying advice and assistance when asked from customers, offering sales and discounts to keep their target market interested and coming back, as well as maintaining their social status as the “Gucci of middle class clothing”. The Limited offers all these benefits to their customer to satisfy their need emotionally and functionally. In hopes of providing exceptional customer service, The Limited creates a value proposition that is suited for those who wish to dress, feel and create a sophisticated, urban, and classic look while still maintaining their youthfulness and vitality. The Limited is meant to make the young feel mature and while supply the older with the vitality of the younger consumer, and this is what their customer pays for.
.....So all in all, The Limited is a brand that reeks sophistication, elegance, style and maturity, all with a classic edge. I asked some of my friends how they really felt about the The Limited and most of them said, "yeah....thats the store you go to to buy clothes when you have an interview, or if you have a important function to go to, you head to the Limited". Now others would say the opposite, they would say I shop at The Limited,because i know that the clothes will fit and be more mature than urban. This comes from the customer who is looking for a look that evokes status and sophistication on a daily basis. For me I do not shop in The Limited...not my style. And I guess the way the store is laid out and how the logo appears (black letters written in clean format, really no design or expression) is what keeps me away from the store, I have never been inside the Limited, always felt that i couldn't find anything in their to my liking. And this was just from one look at the logo and the front layout of the store, just goes to show how important the logo and store layout is to a brand.