Humor:
The Pepsi commercial where the man is sitting in the diner and sleep, and only has a few pieces of hair on his head is a great representation of a brand using humor to promote it self. The commercial does a great job with incorporating the idea that Pepsi is the best soda, the best product for their target market. Not only do they appeal to the younger more immature audience with the infamous "head nod" from the move A Night at the Roxbury, but they also use the ethos appeal to gain the creditability of their brand, with stars such as LL cool J, Macy Gray, and others. With the commercial making a satire of being tired and then all of a sudden becoming surprisingly fresh and energetic, Pepsi does a great job with supplying humor to get a point across.

Fear:
The "Truth" commercials that show victims who suffer from smoking cigarettes, such as the lady who talks through the voice box because she no longer has her own voice box. The "Truth" commercial uses fear as their tactic. But its not fear in a bad way, fear in a way to promote awareness. The truth commercials show a truth of what most Americans are afraid to talk about and show. These commercials usually appeal to more sensitive and serious side, using pathos.

Sex:
The KY Jelly commercial where the man and woman talk about how their sex life has improved from the "his" and "her" products of KY Jelly uses the sex appeal. Though the act of sex is not shown, it is implied. But the implication of sex get the point across that the products work. Being that the commercial is fairly new, it has become more effective and made people more comfortable talking about their sex lives

Guilt:
The commercials about smoking weed, and the dog says that he use to like hanging out with the girl, but since all she does now is smoke weed, shes not the same person. I believe this may be one of the "Truth" commercials but it uses guilt as a tactic to promote someone to get better. Also it plays on the pathos appeal.


OBAMA 08'