Superbowl Ads

So this week the blog is of our choice and its pretty hard to talk about advertising when you hardly watch TV and when you pay no attention to the signs, billboards or mobile ads that surround you outside your house. I guess my thing about advertising is that it is so customer specific. I mean i get the point that you have to appeal to an audience, especially your target audience, this is how you makes profit and become a noted brand, but i guess it just makes me mad when i see certain commercials that appeal to a specific body image. For instance the Levi's Jean commercial. I have no problem with Levi's but every commercial they have the female is a size 0, as well as the male, and both them are always caucasian. It urks me so bad that theyd on't recognize any other body type in their ads, but when you go to their store or to a store that sells them, they come in a varity of sizes as well as their staff is of "variety" (small, big, black, caucasian...) Why must the brand put on a fascade...thats my whole thing, why? I know you want to represent your brand as a high end brand, but placing white males and females who wear size -0's who are whisking through train stations and jumping off of buildings, does not match your brand to True Religion, or Rock n Republic. I believe this is probably more of a personal opinion than rather than a valid opinion, but to me it is very much valid. Now I could not talk about the skinny people not unless I talk about the bigger people. The same is within commercials that try to promote and sale to our bigger population. Instead of making this population feel that they can shop and be at the same standards such as with high end brands, the brand that promote to a plus size audience ALWAYS has to go with the "just because your bigger doesnt matter, where just as equal" approach. I mean when you see these ads the brand is always trying to make their audience feel like its going to be okay. Like they just gave them a pat on the back! When will plus size brands get the point that just because we are plus size doesnt mean we dont want the high end commercials where we are jumping off of buildings and whisking through traffic....we're not incapable of doing those things you know! For instance the Playtex commercial for the bras, where the more voluptuous women are the only women seen in the commercial....why because their breast are bigger so automatically ssuming that they are the ones with more problems. I hate it. I mean smaller women have problems to coming out of their bra, but thats not looked upon because they can always move to another size up. Thats not fair. But as i stated this is merely my own opinion and how i think advertising works, but everybdoy has an aime, and eveybdoy has to make money and be satisfied, and their is not equaltiy in that!