When I first heard of FlatEarth, I thought it was something completely different than what appeared on youtube. When I saw the commercial with the middle aged healthy looking women and the potatoe chips, i then totally got what FlatEarth was all about. I believe their thinking and target market is all in the right place. Most women especially ones who are middle aged (late 20's to late 40's) are looking to preserve their younger figure and stay healthy while still trying to dabble in foods that they know are not going to get them that 6 pack. So FlatEarth coming out with a potatoe chip that has a maxmized portion of vegetables in it, appeals to those who are wanting to watch their figure remain healty, but still able to indulge. Though I never heard of FlatEarth I feel their target market are middle aged women, they have a career and a family. Women who like to have and a good time, but still look to the serious side of the situation. I totally agree with FlatEarths positioning. Though not really known, they are reaching almost an exculsive segement of their target market. I agree with their positioning. I feel that if FlatEarth was to become like their sister brands, their crediabilty would go down and instead of looking like a healty snack, it would almost look like a wannabe brand. As for FlatEarths commercial, it took some time to get, but onced it registered, i got it and it made since. I think they did a good job on the commercial, especially the lady following the pig and leading her to the "impossible" the potatoe chip snack that is healthy, most people think of potatoe chips of being of anything but healthy, and then having the pig fly, like the representation of both go hand in hand. If FlatEarth was to positioned its brand to a younger crowd, i feel that they should try to reach them on the same level. I feel that FlatEarth should'nt reach a younger audience than college women because then it would be like they would be competing with all these other brands to try and make younger kids to eat healtheir. They should stay with a maturer audience who is willing to try and experience and appreciate the brand and what it stands for. I would suggest the company to find their ways into cafeterias and eating lounges of where college girls hang and eat. FlatEarth should give them the option rather than just the regular chips, that waqy more people would be aware. I would also suggest the commercials of FlatEarth for their younger crwod to be more involved, maybe showing them out to eat at a pizzeria, and the girls feeling bad for not eating healthy the whole night, but then they spot a bag of FlatEarth chips, and then they realize that they still can eat healthy, by consuming the chips. Not in that context literally, but somewhere along those lines. But all in all I think FaltEarth is doing a good job. They just need a little bit more advertising, but their position is where it should be. Its not to over done, but enough for their target market to be aware.