Beyonce

Beyonce is a starlet who has taken the universe by storm. She has proven her-self to be a triple threat, with mastering her singing, acting, and designer career. Beyonce has it all and a lot to show for it. Most people love her because that she is a kind and free spirit person, while others love to find the bad in her and make her out to be someone who she is not. Beyonce is her strongest with this negative publicity she gets, she fights when they put her down the worst, for instace when they talk about her weight or her having an affair with someone else other than her 8 year boyfriend now husband, Jay-Z. Beyonce's publicity keeps her moving and keeps her fans more entertained and interested. She is always positive and speaks with sincerity when speaking to her fans and friends. I believe that all the bad press she gets is only there to empower her. Her PR teams does a great job with coming back with more powerful and better ways of responding to the bad things, they usually do this by not responding, which is why her fans have such a high level of respect for her. I love Beyonce and believe she does a great job managing her self. She is always professional, on time and ready for whatever is thrown at her. This is one of the many reasons she survives as artist and as a person. It pays to have good people by your side there to help and guide you, and that is exactly what Beyonce has!

Superbowl Ads

So this week the blog is of our choice and its pretty hard to talk about advertising when you hardly watch TV and when you pay no attention to the signs, billboards or mobile ads that surround you outside your house. I guess my thing about advertising is that it is so customer specific. I mean i get the point that you have to appeal to an audience, especially your target audience, this is how you makes profit and become a noted brand, but i guess it just makes me mad when i see certain commercials that appeal to a specific body image. For instance the Levi's Jean commercial. I have no problem with Levi's but every commercial they have the female is a size 0, as well as the male, and both them are always caucasian. It urks me so bad that theyd on't recognize any other body type in their ads, but when you go to their store or to a store that sells them, they come in a varity of sizes as well as their staff is of "variety" (small, big, black, caucasian...) Why must the brand put on a fascade...thats my whole thing, why? I know you want to represent your brand as a high end brand, but placing white males and females who wear size -0's who are whisking through train stations and jumping off of buildings, does not match your brand to True Religion, or Rock n Republic. I believe this is probably more of a personal opinion than rather than a valid opinion, but to me it is very much valid. Now I could not talk about the skinny people not unless I talk about the bigger people. The same is within commercials that try to promote and sale to our bigger population. Instead of making this population feel that they can shop and be at the same standards such as with high end brands, the brand that promote to a plus size audience ALWAYS has to go with the "just because your bigger doesnt matter, where just as equal" approach. I mean when you see these ads the brand is always trying to make their audience feel like its going to be okay. Like they just gave them a pat on the back! When will plus size brands get the point that just because we are plus size doesnt mean we dont want the high end commercials where we are jumping off of buildings and whisking through traffic....we're not incapable of doing those things you know! For instance the Playtex commercial for the bras, where the more voluptuous women are the only women seen in the commercial....why because their breast are bigger so automatically ssuming that they are the ones with more problems. I hate it. I mean smaller women have problems to coming out of their bra, but thats not looked upon because they can always move to another size up. Thats not fair. But as i stated this is merely my own opinion and how i think advertising works, but everybdoy has an aime, and eveybdoy has to make money and be satisfied, and their is not equaltiy in that!

Humor:
The Pepsi commercial where the man is sitting in the diner and sleep, and only has a few pieces of hair on his head is a great representation of a brand using humor to promote it self. The commercial does a great job with incorporating the idea that Pepsi is the best soda, the best product for their target market. Not only do they appeal to the younger more immature audience with the infamous "head nod" from the move A Night at the Roxbury, but they also use the ethos appeal to gain the creditability of their brand, with stars such as LL cool J, Macy Gray, and others. With the commercial making a satire of being tired and then all of a sudden becoming surprisingly fresh and energetic, Pepsi does a great job with supplying humor to get a point across.

Fear:
The "Truth" commercials that show victims who suffer from smoking cigarettes, such as the lady who talks through the voice box because she no longer has her own voice box. The "Truth" commercial uses fear as their tactic. But its not fear in a bad way, fear in a way to promote awareness. The truth commercials show a truth of what most Americans are afraid to talk about and show. These commercials usually appeal to more sensitive and serious side, using pathos.

Sex:
The KY Jelly commercial where the man and woman talk about how their sex life has improved from the "his" and "her" products of KY Jelly uses the sex appeal. Though the act of sex is not shown, it is implied. But the implication of sex get the point across that the products work. Being that the commercial is fairly new, it has become more effective and made people more comfortable talking about their sex lives

Guilt:
The commercials about smoking weed, and the dog says that he use to like hanging out with the girl, but since all she does now is smoke weed, shes not the same person. I believe this may be one of the "Truth" commercials but it uses guilt as a tactic to promote someone to get better. Also it plays on the pathos appeal.


OBAMA 08'