Its The Limited

The Limited has always made their customers feel that when they leave they leave with more than just a couple of clothes to add to their wardrobe, but that they leave with an experience that will make them come back again and again. The Limited has their target market captured with their urban yet classic attire and their sophisticated store layout. This ambiance they create just for their customers makes the buyer feel as though, though the clothes are not designer, the service and chic variety of clothes make up for the price. The Limited wants to provide their customer with the best ultimate experience they can get every time they shop. This means greeting their customers, waiting on their customers, supplying advice and assistance when asked from customers, offering sales and discounts to keep their target market interested and coming back, as well as maintaining their social status as the “Gucci of middle class clothing”. The Limited offers all these benefits to their customer to satisfy their need emotionally and functionally. In hopes of providing exceptional customer service, The Limited creates a value proposition that is suited for those who wish to dress, feel and create a sophisticated, urban, and classic look while still maintaining their youthfulness and vitality. The Limited is meant to make the young feel mature and while supply the older with the vitality of the younger consumer, and this is what their customer pays for.
.....So all in all, The Limited is a brand that reeks sophistication, elegance, style and maturity, all with a classic edge. I asked some of my friends how they really felt about the The Limited and most of them said, "yeah....thats the store you go to to buy clothes when you have an interview, or if you have a important function to go to, you head to the Limited". Now others would say the opposite, they would say I shop at The Limited,because i know that the clothes will fit and be more mature than urban. This comes from the customer who is looking for a look that evokes status and sophistication on a daily basis. For me I do not shop in The Limited...not my style. And I guess the way the store is laid out and how the logo appears (black letters written in clean format, really no design or expression) is what keeps me away from the store, I have never been inside the Limited, always felt that i couldn't find anything in their to my liking. And this was just from one look at the logo and the front layout of the store, just goes to show how important the logo and store layout is to a brand.