When I first heard of FlatEarth, I thought it was something completely different than what appeared on youtube. When I saw the commercial with the middle aged healthy looking women and the potatoe chips, i then totally got what FlatEarth was all about. I believe their thinking and target market is all in the right place. Most women especially ones who are middle aged (late 20's to late 40's) are looking to preserve their younger figure and stay healthy while still trying to dabble in foods that they know are not going to get them that 6 pack. So FlatEarth coming out with a potatoe chip that has a maxmized portion of vegetables in it, appeals to those who are wanting to watch their figure remain healty, but still able to indulge. Though I never heard of FlatEarth I feel their target market are middle aged women, they have a career and a family. Women who like to have and a good time, but still look to the serious side of the situation. I totally agree with FlatEarths positioning. Though not really known, they are reaching almost an exculsive segement of their target market. I agree with their positioning. I feel that if FlatEarth was to become like their sister brands, their crediabilty would go down and instead of looking like a healty snack, it would almost look like a wannabe brand. As for FlatEarths commercial, it took some time to get, but onced it registered, i got it and it made since. I think they did a good job on the commercial, especially the lady following the pig and leading her to the "impossible" the potatoe chip snack that is healthy, most people think of potatoe chips of being of anything but healthy, and then having the pig fly, like the representation of both go hand in hand. If FlatEarth was to positioned its brand to a younger crowd, i feel that they should try to reach them on the same level. I feel that FlatEarth should'nt reach a younger audience than college women because then it would be like they would be competing with all these other brands to try and make younger kids to eat healtheir. They should stay with a maturer audience who is willing to try and experience and appreciate the brand and what it stands for. I would suggest the company to find their ways into cafeterias and eating lounges of where college girls hang and eat. FlatEarth should give them the option rather than just the regular chips, that waqy more people would be aware. I would also suggest the commercials of FlatEarth for their younger crwod to be more involved, maybe showing them out to eat at a pizzeria, and the girls feeling bad for not eating healthy the whole night, but then they spot a bag of FlatEarth chips, and then they realize that they still can eat healthy, by consuming the chips. Not in that context literally, but somewhere along those lines. But all in all I think FaltEarth is doing a good job. They just need a little bit more advertising, but their position is where it should be. Its not to over done, but enough for their target market to be aware.

Its The Limited

The Limited has always made their customers feel that when they leave they leave with more than just a couple of clothes to add to their wardrobe, but that they leave with an experience that will make them come back again and again. The Limited has their target market captured with their urban yet classic attire and their sophisticated store layout. This ambiance they create just for their customers makes the buyer feel as though, though the clothes are not designer, the service and chic variety of clothes make up for the price. The Limited wants to provide their customer with the best ultimate experience they can get every time they shop. This means greeting their customers, waiting on their customers, supplying advice and assistance when asked from customers, offering sales and discounts to keep their target market interested and coming back, as well as maintaining their social status as the “Gucci of middle class clothing”. The Limited offers all these benefits to their customer to satisfy their need emotionally and functionally. In hopes of providing exceptional customer service, The Limited creates a value proposition that is suited for those who wish to dress, feel and create a sophisticated, urban, and classic look while still maintaining their youthfulness and vitality. The Limited is meant to make the young feel mature and while supply the older with the vitality of the younger consumer, and this is what their customer pays for.
.....So all in all, The Limited is a brand that reeks sophistication, elegance, style and maturity, all with a classic edge. I asked some of my friends how they really felt about the The Limited and most of them said, "yeah....thats the store you go to to buy clothes when you have an interview, or if you have a important function to go to, you head to the Limited". Now others would say the opposite, they would say I shop at The Limited,because i know that the clothes will fit and be more mature than urban. This comes from the customer who is looking for a look that evokes status and sophistication on a daily basis. For me I do not shop in The Limited...not my style. And I guess the way the store is laid out and how the logo appears (black letters written in clean format, really no design or expression) is what keeps me away from the store, I have never been inside the Limited, always felt that i couldn't find anything in their to my liking. And this was just from one look at the logo and the front layout of the store, just goes to show how important the logo and store layout is to a brand.

Okay, so whats all this talk about ethics and things having to be ethically correct. I mean lets be honest when have Americans ever responded to society in a politically, ethically morally (excuse me if that is spelled wrong, but who ethically cares!!!) way! Maybe it's just me, but when i look at commercials or magazines ads I'm not surprisingly surprised to see that women are the ones with their hair blowing in the wind or collapsing hopelessly over men who are made out of chocolate!!!! Neither am i naive to see men take on their macho men rolls such as the Beef Hillshire commercial where all them men in unity chant at the end of the commercial "GO BEEF" like beef can only be eaten by men, yeah right half the time their the one's who have the most problems trying to digest it. but thats neither here nor there! But it all boils down to that everyone has to make a profit. Everyone wants that bottom line. and if that means that the more feminine products and services have to appeal to women in that mystical fantasy type of way, then they will do that if that means maximizing profit. Ethics is something that is understood in our society, but is not always followed, and because it has been that way for such a long time, it kind of has come as a norm within America. Its not only within gender where the morality and ethics seems to be missing, but also within race, the Nationwide commercials obviously have an aim and that's to try to reach to those who can't afford car insurance, those who seem incapable, and they have set in their mind that blacks and other minority races are their target market, now is this right, no, but does it give them business, yes. But because both parties are seemingly satisfied with the outcome, both parties seem to downplay the unethical and immoral part of it all. But as long as America and the rest of the world for that matter continues to replace money for ethical standards and morality, we will always have the Axe, Nationwide, Vodka, and Hillshire Beef commercials! and to that note, money is what makes the world go round, why change it now!.............................................................iNSIDE BRITTANY'S CORNER XOXO